Smokey Bear Shop offers the finest merchandise in honor of the American icon, whose famous tag line "Only You Can Prevent Forest Fires," warms the heart of every American.
Smokey Bear (or Smokey the Bear) was created to educate the US public about the dangers of forest fires. An advertising campaign featuring Smokey was created in 1944 with the slogan, "Smokey Says – Care Will Prevent 9 out of 10 Forest Fires". Smokey Bear's later slogan, "Remember... Only YOU Can Prevent Forest Fires", was created in 1947. In April 2001, the message was updated to "Only You Can Prevent Wildfires".
Proceeds from sales on this website are donated to forest fire prevention efforts across America.